summary
Lead Product Designer with 17 years of experience in fintech, e-commerce, and advertising. Proven track record of working with cross-functional teams to deliver high-quality products. Specializes in product design, UX/UI design, art direction, and branding. Combines these disciplines with strategy, data, and testing to craft human-centered solutions.
experience
PENS.COM
Remote
SENIOR LEAD UX DESIGNER
03/2025 - PRESENT
Leading a UX team for a global B2B e-commerce platform, driving design consistency and accelerating time-to-market delivery. Spearhead the design system initiative to streamline operations, improve WCAG accessibility, and align cross-functional teams. Optimize resource allocation to ensure timely, high-impact delivery. Champion a collaborative, insight-driven culture grounded in innovation and continuous user testing.
HEARTLAND
Remote
LEAD PRODUCT DESIGNER
03/2024 - 03/2025
Directed design for the Retail POS SaaS product with a focus on expanding the vertical’s capabilities. Co-created a scalable user interview strategy adopted company-wide and used to gather data to inform product strategy. Championed for streamline design processes and UX best practices. Trained, mentored, and provided design project oversight for a team of 3 designers.
SENIOR PRODUCT DESIGNER
09/2022 - 03/2024
Sole designer responsible for supporting 6 Retail Product teams. Conducted user and market research to validate design concepts. Worked closely with engineering and QA teams to ensure high-quality implementation. Successfully launched new features and optimizations that drove high revenue growth.
KENNEY DESIGNS
Remote
FREELANCE UX/UI DESIGNER
08/2021 - 09/2022
Partnered with various startups and brands to provide comprehensive UX services. Collaborated with clients to define strategy and project roadmaps. Owned the end-to-end design process, ensuring that the solutions were engaging, scalable, and rooted in a human-centered approach. Educated teams on accessibility design best practices to promote inclusive solutions.
HANNA ANDERSSON
Remote
UX/UI DESIGNER
03/2020 - 07/2021
Played a key role in leading UX optimization projects for a B2C retailer. Worked on a nimble UX team to launch website enhancements and new features that drove a significant increase in sales growth. Mentored fellow UX designers, contributing to their professional growth and skill enhancement.
SLEEP NUMBER
Portland, OR
UX/UI DESIGNER
01/2018 - 01/2020
While working for the Mathys+Potestio agency, I contracted with Sleep Number to design diverse products for the B2C retailer. Conducted market and user analysis to identify optimizations for the website's purchase path. Successfully created and managed the company's first design system based on WCAG guidelines. Provided personalized mentorship and guidance to junior designers.
SWIFT AGENCY
Portland, OR
ART DIRECTOR
10/2014 - 12/2017
Helped to guide teams in creating multi-channel campaigns for Google, Nestle, and Nest. Collaborated with leadership to help win new business and grow existing accounts. Co-developed the #MyFutureMe Challenge, a successful partnership between Google and Snapchat, which achieved 9x swipe up for Snapchat Ads, a 32% increase in engagement on social channels, and a 73% increase in site traffic.
SENIOR DESIGNER
08/2012 - 09/2014
Led design projects for Legacy Health, Starbucks, Outrigger Hotel & Resorts, Nike, and Nestle. Collaborated with multidisciplinary teams to craft visually captivating social campaigns, websites, and banner ads, resulting in increased engagement and brand recognition. Managed Swift’s first internship program, overseeing recruitment, training, and mentorship of interns.
KENNEY DESIGNS
Ventura, CA
FREELANCE BRAND DESIGNER
07/2007 - 06/2012
Partnered with small businesses and startups to deliver impactful design solutions. Collaborated with clients to identify brand opportunities and define project strategy. Demonstrated proficiency in project management, design thinking, and problem-solving skills. Specialized in branding, experiential, print, and digital design.
awards
CONTENTLY AWARDS
Best In Class | Brand Awareness
Sleep Number Blog Website
TRAVELMOLE AWARDS
Asia Pacific | Best Resort Website
Outrigger Resort Website
MAGELLAN AWARDS
Gold | Hospitality Website
Outrigger Resort Website
ADRIAN AWARDS
Gold | Best Website
Outrigger Resort Website
CANNES LIONS
Shortlist | Education
Made w/ Code - My Future Me
D&AD IMPACT AWARDS
Wood Pencil | Education
Made w/ Code - My Future Me
SHORTY SOCIAL GOOD
Finalist | Education
Made w/ Code - Change is Made w/ Code
SHORTY SOCIAL GOOD
Gold Distinction | Technology
Made w/ Code - Change is Made w/ Code
THE ONE SHOW
Gold Pencil | Innovation
Nest - Solar Eclipse
SHORTY AWARDS
Silver Distinction | Animated GIFs
Starbucks - The Real PSL
SHORTY AWARDS
Winner | Best Tumblr Campaign
Starbucks - The Real PSL
SHORTY AWARDS
Finalist | Best Twitter Campaign
Starbucks - The Real PSL
skills
RESEARCH
UX Audits, Competitor Analysis, Information Architecture, Journey Mapping, User Personas, User Interviews, User Flows, User Journeys, Usability Testing.
DESIGN
Wireframing, Low-High Fidelity Mockups, Rapid Prototyping, UX/UI Design, Accessibility Design, Design Systems, Branding, Editorial Design, Art Direction, Product Design.
tools
RESEARCH
UserTesting, UserZoom, Google Analytics, Pendo, Userlytics.
DESIGN
Figma, Adobe Suite, Sketch, InVision, Chat GPT, Gemini.
OTHERS
Google Suite, Slack, Notion, FigJam, Miro, Jira, Conflunce.
education
GOOGLE AI ESSENTIALS
Certificate of Completion - 2024
Coursera Online Course
SAN DIEGO UNIVERSITY
B.A. in Graphic Design - 2010
Honors - Magna Cum Laude
© 2025 KENNEY DESIGNS