Image of a barista pouring steamed milk into a latte cup.
BRANDING AND WEB DESIGN

brewing up

a bold new

coffee brand

MY ROLE

Art Director

CLIENT

Ryan & Jacob Matchstick

OVERVIEW

Matchstick Coffee Co. (MCC) is a small-batch coffee roaster based out of Seattle. Brothers Ryan and Jacob Matchstick founded MCC on the pillar of quality over quantity. They pride themselves on their hands-on approach to crafting the perfect blends and wanted to build a brand that infused the same handcrafted feel. The brothers commissioned me to design a brand that speaks to their rich and rugged roasting roots.

 
Image of the Matchstick Coffee Co. website homepage mocked up into a web broswer.

HOMEPAGE

Image of the Matchstick Coffee Co. emblem logo.
CHALLENGE

Launching a successful coffee brand in Seattle amidst fierce competition was no small feat. To ensure a successful brand identity for MCC, I worked closely with owners Ryan and Jacob. I began gathering insights from the brothers' business goals, their past learnings from previous partnerships, and the coffee roasting industry's best practices. I analyzed competitors and how consumers perceive them. Through that research, I was able to identify branding opportunities for MCC and form a branding strategy that would allow MCC to stand out in an already saturated market.

 

COLOR PALETTE 

Image of the Matchstick Coffee Co. brand color palette.

WORD MARK

Image of the Matchstick Coffee Co. word mark logo.

MONOGRAM

Image of the Matchstick Coffee Co. lettermark logo.

EMBLEM

Image of the Matchstick Coffee Co. emblem logo.
RESULTS

I designed a visual identity for MCC that strikes a long-lasting impression on its audience. The identity speaks to the passion that the Matchstick brothers share for their craft of coffee roasting. Where most coffee roasting brands feel like unpolished startups or overly refined corporate coffee, the MCC brand strikes a balance of being ruggedly appealing while remaining distinctively mature. The identity's balance enables MCC to compete with local shops and global heavyweights.

 

PHOTOGRAPHY AESTHETIC

Image of a coffee shop with a rugged and wood themed decor.
Image of a man's hand pouring foamed milk into a cup of espresso.
Image of a close up view of a metal scoop in coffee beans.
Image of water being poured over coffee grounds.

TYPOGRAPHY

Image of Matchstick Coffee Co's brand typography.
Image of Matchstick Coffee Co's business card.
kenney_MU_togo_cups_032421@2x.jpg
Image of Matchstick Coffee Co.'s front and back coffee bag design.
kenney_MU_Wall_Sign_030418_2x.jpg

WEBSITE DESIGN COMPS

Image of the desktop homepage of the Matchstick Coffee Co website.
Image of the mobile homepage of the Matchstick Coffee Co website
Image of the mobile product listing page of the Matchstick Coffee Co website
Image of the desktop product listing page of the Matchstick Coffee Co website
Image of the desktop product detail page of the Matchstick Coffee Co website
Image of the mobile product detail page of the Matchstick Coffee Co website