Overhead image of a young black woman typing code on a laptop.
ART DIRECTION

changing

the world

with code

MY ROLE

Art Director

MANAGER

Sarah Anderson

CLIENT

Google

AGENCY

Swift

Google consolidated its computer science organizations into Code with Google. As a result, the Made w/ Code website and its social channels are no longer online. You can still check out the work I helped to contribute to in this project, plus other featured MWC projects on my website.

OVERVIEW

Google's Made w/ Code (MWC) wanted to inspire the next generation of female coders by showcasing female mentors who use tech to shape the future. This initiative formed a campaign titled "Change Is Made With Code," and my team was tasked to bring the campaign to life. Ultimately, the campaign included a slew of social posts, a takeover of MWC's homepage, 4 themed coding projects on MWC's website, a campaign video, a celebrity-hosted coding party, and a main stage presence at the Global Citizen Festival.

 

HOMEPAGE TAKEOVER

Image of the Made With Code's homepage hero design for the Change Is Made With Code campaign mocked up in a laptop device.
CHALLENGE

To spark campaign participation, our team worked with a diverse group of mentors whose innovative thinking helps improve lives around the world. Mentors from Nigeria, Afghanistan, San Francisco, New York, and Chicago partnered with the campaign. We shared their stories across social channels and in the campaign's film.

While working with the mentors plus campaign partners, my team and I delivered a powerhouse of high-performing social content along with live event coverage from various international locations.

 

LIVE EVENT COVERAGE

Image of a Stand Up For Equality poster asset from one of the Change Is Made With Code coding projects.
Image of music duo Chloe and Halle posing during their guest appearance at a Change Is Made With Code coding party.
Image of actress Priyanka Chopra on the Golbal Citizen Festival stage with one of the female teen participants for the Change Is Made With Code campaign.
Image of female participants doing Change Is Made With Code coding projects while attending the Global Citizen Festival.
RESULTS

The campaign sparked a 1,000% surge in searches for Made w/ Code and drove 860,000 site views. When philanthropist and actress Priyanka Chopra introduced the campaign video Change Is Made With Code at the Global Citizen Festival, it drew 3.3 million live viewers. The campaign helped to inform girls around the world that learning code can help them to contribute to the change they want to see in the world.

PRESS COVERAGE

90x

CODING PROJECT

ENGAGEMENTS

award

SHORTY SOCIAL

GOOD GOLD IN TECHNOLOGY

award

SHORTY SOCIAL

GOOD FINALIST IN EDUCATION

 
Image of a Protect Our Oceans poster asset from one of the Change Is Made With Code coding projects.
Image of two Black female teens participating in the Change Is Made With Code coding party.
Close up image of a Black female teen making a coded poster with one of the Change Is Made With Code coding projects while attending the coding party.
Image of a Stop The Hunger poster asset from one of the Change Is Made With Code coding projects.

NYC CODING PARTY

SOCIAL POSTS

For the social portion of the campaign, we created a two-part approach. The first approach focused on posts that showed examples of the campaign's coding projects and what the outputs looked like. Those posts helped to inform on what the projects were and where they could find them. The second approach was a series of inspirational posts featuring tech mentors. Each post highlighted how the mentors were using code to change the world. 

Image of a Made With Code's social post that shows two teen females working on Change Is Made With Code coding projects.
@MadeWithCode

Take action, make it happen! Change is #MadewithCode. Code for the causes you care about - link in bio.

GIF of social post that has examples of the coded posters that can be made using the Change Is Made With Code coding projects.
@MadeWithCode

Change is #MadewithCode. Take the first step and code for a cause you care about. Link in bio.

Image of social post for the Change Is Made With Code campaign. It features mentor Rose Broome holding up a printed version of the coded poster she created with the Change is Made With Code coding project.
@MadeWithCode

Change is #MadewithCode. Rose Broome, creator of the HandUp app, hopes for a world without poverty. How will you make a change with code? Take the first step – link in bio.

Image of social post for the Change Is Made With Code campaign. It features mentor Fereshteh Forough   holding up a printed version of the coded poster she created with the Change is Made With Code coding project.
@MadeWithCode

Change is #MadewithCode. Fereshteh Forough, founder of Code To Inspire, envisions a world with more peace. Code for the cause you care about – link in bio.

Image of mentor Kelsey Gillmore-Innis. The statement Violence is fought with code is overlaid on the iamge of Kelsey.
@MadeWithCode

Change is #MadewithCode. Kelsey Gilmore-Innis created the code for Project Callisto, a sexual assault reporting tool. Learn about the women making a difference with code – link in bio.

Image of mentor Bilikiss Abedbiyi-Abiola. The phrase Waste is reduced with code is overlaid on the image.
@MadeWithCode

In her hometown of Lagos, Nigeria, the government only collects 40% of trash. Bilikiss Abedbiyi-Abiola created the WeCyclers app to combat urban waste and save the environment. Change is #MadewithCode.

Image of mentor Trisha Prabhu. The statement Bullying can end with code is overlaid on the image.
@MadeWithCode

Google science fair finalist Trisha Prabhu wanted to stop cyberbullying, so she coded the ReThink app to help teens make better decisions on social media. Change is #MadewithCode!

CODING PARTY EVENT

To build excitement about the campaign's coding projects, MWC took the show on the road and threw a coding party event in New York City. The party was hosted by the R&B sister duo Chloe X Halle. During the coding party, Chloe and Halle performed plus hung out with party attendees who were learning to code their own custom graphic using the campaign's coding project. 

CODING PARTY EVENT VIDEO

GIF of social post that Chloe and Halle posted from the Change Is Made With Code coding party that they performed at.
@ChloeXHalle

We had the best time today with @google and @madewithcode! When we all come together as girls, we can make a huge change in the world ❤️✨ #madewithcode

Image of Chloe and Halle participating in the Change Is Made With Code coding party activities along side other teen girl attendees.
@MadeWithCode

We can't stop smiling after coding with 😃 😍 @ChloeandHalle!!! Change is #MadewithCode.

GLOBAL CITIZEN FESTIVAL

The Global Citizen Festival (GFC) is a music-meets-activism event held in NYC. During the GCF celebrity host, Priyanka Chopra introduced the Change Is Made With Code campaign video to the festival's 3.3 million liver viewers and 70,000 in-person attendees. A group of teen girls, that had attended the MWC's NYC coding party, joined Priyanka on stage while she spoke about the Change Is Made With Code campaign.

CAMPAIGN VIDEO

GFC EVENT COVERAGE

Coded graphics created at the NYC coding party showcased on stage during Ellie Goulding's performance.

Image of the Global Citizen Festival main stage when Ellie Goulding performed. In the background of the stage there is a large led display that showcases poster images from the coding party that teen girls participated in for the Change Is Made With Code campaign.
Image of the main stage at the Global Citizen Festival when Priyanka Chopra brought a group of teen girls who participated in the Change Is Made With Code campaign up on stage with her.
Image of the Global Citizen Festival main stage when Ellie Goulding performed. In the background of the stage there is a large led display that showcases poster images from the coding party that teen girls participated in for the Change Is Made With Code campaign.

FESTIVAL FOOTAGE

Kenney Design mark

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