Google consolidated its computer science organizations into Code with Google. As a result, the Made w/ Code website and its social channels are no longer online. You can still check out the work I helped to contribute to in this project, plus other featured MWC projects on my website.
Google's Made w/ Code (MWC) wanted to inspire the next generation of female coders by showcasing female mentors who use tech to shape the future. This initiative formed a campaign titled "Change Is Made With Code," and my team was tasked to bring the campaign to life. Ultimately, the campaign included a slew of social posts, a takeover of MWC's homepage, 4 themed coding projects on MWC's website, a campaign video, a celebrity-hosted coding party, and a main stage presence at the Global Citizen Festival.
To spark campaign participation, our team worked with a diverse group of mentors whose innovative thinking helps improve lives around the world. Mentors from Nigeria, Afghanistan, San Francisco, New York, and Chicago partnered with the campaign. We shared their stories across social channels and in the campaign's film.
While working with the mentors plus campaign partners, my team and I delivered a powerhouse of high-performing social content along with live event coverage from various international locations.
LIVE EVENT COVERAGE
The campaign sparked a 1,000% surge in searches for Made w/ Code and drove 860,000 site views. When philanthropist and actress Priyanka Chopra introduced the campaign video Change Is Made With Code at the Global Citizen Festival, it drew 3.3 million live viewers. The campaign helped to inform girls around the world that learning code can help them to contribute to the change they want to see in the world.
GOOD GOLD IN TECHNOLOGY
GOOD FINALIST IN EDUCATION
NYC CODING PARTY
For the social portion of the campaign, we created a two-part approach. The first approach focused on posts that showed examples of the campaign's coding projects and what the outputs looked like. Those posts helped to inform on what the projects were and where they could find them. The second approach was a series of inspirational posts featuring tech mentors. Each post highlighted how the mentors were using code to change the world.
Take action, make it happen! Change is #MadewithCode. Code for the causes you care about - link in bio.
Change is #MadewithCode. Take the first step and code for a cause you care about. Link in bio.
Change is #MadewithCode. Rose Broome, creator of the HandUp app, hopes for a world without poverty. How will you make a change with code? Take the first step – link in bio.
Change is #MadewithCode. Fereshteh Forough, founder of Code To Inspire, envisions a world with more peace. Code for the cause you care about – link in bio.
Change is #MadewithCode. Kelsey Gilmore-Innis created the code for Project Callisto, a sexual assault reporting tool. Learn about the women making a difference with code – link in bio.
In her hometown of Lagos, Nigeria, the government only collects 40% of trash. Bilikiss Abedbiyi-Abiola created the WeCyclers app to combat urban waste and save the environment. Change is #MadewithCode.
Google science fair finalist Trisha Prabhu wanted to stop cyberbullying, so she coded the ReThink app to help teens make better decisions on social media. Change is #MadewithCode!
CODING PARTY EVENT
To build excitement about the campaign's coding projects, MWC took the show on the road and threw a coding party event in New York City. The party was hosted by the R&B sister duo Chloe X Halle. During the coding party, Chloe and Halle performed plus hung out with party attendees who were learning to code their own custom graphic using the campaign's coding project.
CODING PARTY EVENT VIDEO
We had the best time today with @google and @madewithcode! When we all come together as girls, we can make a huge change in the world ❤️✨ #madewithcode
GLOBAL CITIZEN FESTIVAL
The Global Citizen Festival (GFC) is a music-meets-activism event held in NYC. During the GCF celebrity host, Priyanka Chopra introduced the Change Is Made With Code campaign video to the festival's 3.3 million liver viewers and 70,000 in-person attendees. A group of teen girls, that had attended the MWC's NYC coding party, joined Priyanka on stage while she spoke about the Change Is Made With Code campaign.
GFC EVENT COVERAGE
Coded graphics created at the NYC coding party showcased on stage during Ellie Goulding's performance.