to a classic
When Leif Trulson, a chef with rich Scandinavian roots, embarked on sharing his favorite fusion creations with his New York community he knew he needed to establish a unique brand that paired perfectly with his distinctive cuisine. Trulson's dishes combine American culinary influence with Scandinavian traditions. Working closely with Trulson, I created a branding system for him that would align with his unique combination of cultures. A few months later, Quail & Fig was born.
As Trulson built out his restaurant location in New York, he reached out to me to help him define and develop his brand. He wanted a brand that would convey the unique dining experience he would be serving up for his customers. The brand's aesthetic needed to capture a contemporary American fine-dining tone while retaining a rich Scandinavian identity.
A deep dive into researching high-end American dining culture and Scandinavian history helped develop the brand's color palette. The color palette combines rich earthy tones with stark traditional hues. The logo's design includes a wordmark, an emblem, and a monogram. These variations allow for the utmost flexibility across the print and digital brand collateral. Each logo variation incorporates contemporary typography and nods to traditional Scandinavian lettering. All the brand elements collectively help build the look and tone of an elegantly modern American brand that pays homage to its Scandinavian roots.
WEBSITE DESIGN COMPS