Image of a young woman walking down the street and looking at her phone. She has her headphones on and is smiling at her phone.
ART DIRECTION AND WEB DESIGN

coding a

vision for a

better future

MY ROLE

Art Director

MANAGER

Kimi Peterson

CLIENT

Google

AGENCY

Swift

Google consolidated its computer science organizations into Code with Google. As a result, the Made w/ Code website and its social channels are no longer online. You can still check out the work I helped to contribute to in this project, plus other featured MWC projects on my website.

OVERVIEW

Google's Made w/ Code (MWC) partnered with Snapchat to create a contest called the #MyFutureMe Challenge. The goal was to motivate girls to create their own Snapchat lens that showed how they envisioned their future. The winner of the challenge would have their lens go live nationally! MWC tasked my team to help them conceptualize and build out a campaign that promoted the #MyFutureMe Challenge. 

 

CAMPAIGN REEL

CHALLENGE

To promote the contest to teens across the nation, MWC asked our team to create a large-scale campaign to promote the #MyFutureMe Challenge. The campaign spanned Snapchat ads, organic social content, user-generated social content, extensive partner promotion, a redesign of MWC's homepage, and designs for coding projects featured on MWC's website. 

 

ANIMATED HOMEPAGE PANEL

GIF of Made With Code's animated homepage hero panel design for the My Future Me Challenge.
RESULTS

The #MyFutureMe Challenge gained MWC a partnership with Snapchat and a variety of celebrities plus influencers. Inspiring women like Malala Yousafzai, Joanna Coles, and Lilly Singh helped support the campaign. 22,000 teens entered the contest, which marked the #MyFutureMe Challenge as one of the largest initiatives that MWC had undertaken since its inception.

PRESS COVERAGE

9x

SWIPE UP FOR SNAPCHAT ADS

award

D&AD

WOODEN PENCIL

award

CANNES LIONS

SHORTLIST

 

HOMEPAGE DESIGN

Image of the desktop comp for the Made With Code homepage design for the My Future Me Challenge phase 1.
Image of the mobile comp for the Made With Code homepage design for the My Future Me Challenge phase 1.
PARTNER POSTS

My team and I provided social posts to campaign partners to further promote the contest. Influential partners like Malala Yousafzai, Karlie Kloss, and Lorraine Twohill posted our posts on their channels which helped get more campaign coverage.

CLICK IMAGE
TO VIEW POST

GIF of the animated partner post asset provided by the Swift Made With Code team to celebrity partners participating in the My Future Me Challange.

Share your vision for change with @Malala and get mentored by @Google and @Snapchat engineers. #MyFutureMe @madewithcode

MADE W/ CODE POSTS

For MWC's Instagram, Twitter, and Tumblr channels, we created various call-to-action posts that helped inspire teens to take part in the contest. Since Snapchat was sponsoring the contest, we also created fun Snap ads that highlighted the contest.

GIF of the animated teaser Made With Code social post for the My Future Me Challenge.
@MadeWithCode

Wanna create a live Snapchat Lens and travel to @TED Women in New Orleans? Enter the #MyFutureMe  Challenge for a chance to make it happen! 🎊  👏 

GIF of the instructional Made With Code social post for the My Future Me Challenge.
@MadeWithCode

Build your own Snapchat Geofilter 💪  and enter it in the #MyFutureMe Challenge for a chance to create a live lens millions will see! 🤳  👀  🎉

GIF of Made With Code inspirational social post for the My Future Me Challenge.
@MadeWithCode

The future is yours! 🙌  ✨ Share your vision in the #MyFutureMe Challenge for a chance to create a live @Snapchat lens!

GIF of Made With Code social post for the last 2 days of the My Future Me Challenge.
@MadeWithCode

The #MyFutureMe Challenge closes in two days! 🔥  Don’t miss out on the chance to build a live Snapchat Lens that will be seen by millions. 

SNAPCHAT ADS

GIF of a mobile mock up of the Made With Code the first Snap Chat ad for the My Future Me Challenge.
GIF of a mobile mock up of the Made With Code the second Snap Chat ad for the My Future Me Challenge.
THE FIVE FINALISTS AT TED WOMEN

Anna Nesbitt, Aishwarya Rane, Sasha Williams, Maria Wangamez, and Zoe Lynch were the contest finalists that won a trip to TED Women in New Orleans. Our team was with them to document the trip and their session with Google engineers plus the Snap design team.

Image of the group of five finalist of the My Future Me Challenge walking down a street together in New Orleans.
Image of a selfie of the five finalists of the My Future Me Challenge in New Orleans at the TedWomen conference.
GIF of the group of five finalist of the My Future Me Challange attending a workshop. They are posing for the camera and extending their hands out in joy.
Image of one of the five finalists of the My Future Me Challenge working on her Snap Chat lens during a workshop with Snap Chat Engineers during the TedWomen conference in New Orleans.
THE GRAND PRIZE WINNER!

Zoey Lynch was the grand prize winner. Not only did her lens go live in the Snapchat app, but she also got a trip to California for a private VIP tour of both the Snapchat and Google offices.

Image of the My Future Me Challenge, Zoe Lynch. She is smiling and looking into the camera.
Image of Zoe Lynch, the My Future Me Challenge winner. She is at Google's headquarters wearing Snap Chat lenses and posing in front of a wall mural.

"3 life-changing days and a tweet can’t contain my gratitude to @madewithcode @Snapchat @google for SEEING and believing in us!" 

Zoe Lynch | #MyFutureMe Challenge Winner

Image of Zoe Lynch, the My Future Me Challange winner, talking with a Google Engineer during her visit to Google's headquarters.